Santa Cruz. Morzine.
So here we are, the global centre of mountain biking, so of course Santa Cruz would want their European HQ here! What a sight, there in the middle of Rue du Bourg, a couple of minutes from Pleney and Super Morzine lifts, lies the mothership. A MUST SEE!
This ladies and gentlemen is mountain bike heaven. The bikes here aren’t for sale as its a showroom. But more than that it features a delectable feast of mountain bike history. The wall lives and breathes photos from recent and bygone times, wins, losses, magical moments and raw emotions. Most of these are archive photos so you’ve prob not seen before in print or online..
Even though it’s Feb and we are in snow season, the bike season is nearly upon us. We’ve been glued to media everywhere talking about the 23 race season. This what they say about developing the next gen V10.
This is the eighth generation of V10, one of the winningest downhill bikes of all time. What you see here is still very much in the prototype stages. This video series goes behind the scenes and shows the work that the team at Santa Cruz and the Syndicate put into this and other bikes. Episode one takes us back to just a few weeks after Greg Minnaar won the 2021 World Championship and went to work validating numerous test mules to decide the direction of the next bike. You might be surprised to hear that other suspension designs were tested before Greg settled on VPP. The Syndicate will be racing this bike in 2023 and they will continue to develop it throughout the year. Future episodes will dive further into the process of making a world class downhill race bike. When will it go on sale? No time soon. This is development in plain sight.— Santa Cruz Bikes
On show too are Jackson Goldstones V10 from 2022, Steve Peats Brit style World Cup Champion V10 from 2006, Greg Minnaars World Championship winning bike from 2021 and above hung on the wall the white frame is Nina Hoffmans custom World Champs finery from 2022..
“Come and discover the entire Santa Cruz and Juliana range, the Reserve wheels and all the Santa Cruz technology. We welcome you all year round to present our models to you, answer all your technical questions, provide you with advice and share the Santa Cruz spirit together”. Santa Cruz Showroom Morzine, France
Further down the showroom you can find limited edition postcards and a friends & visitors Polaroid wall of photos. You might find yourself on here one day if you’re passing and attend one of the many events here held across the summer season.
You might want to check out the exclusive merch on sale . Tees, hoodies, beanies & bags available to buy which aren’t available anywhere else. Our advice is come along when there’s an event on in the summer and you could get one signed by a team rider. If you’re passing, drop in, watch some team videos and chat to the showroom manager Rose to your hearts content about everything Santa Cruz!
Stay tuned and we’ll let you know about upcoming events for the summer season.
